top of page
Active Senior Couple

Fitness Training for
Strength & Conditioning

Personalized Programs & Small Group Sessions for all ages and all levels.

Build It In Masterclass
An Invitation to Reset Your Body, Rebuild Your Energy, and Finally Feel Like You Again

You’ve tried walking more, eating less, and pushing through the pain—yet the results never last. That’s not your fault.
Most women over 50 were never taught the truth:
That hydration, heart rate, metabolism, and muscle strength are the real keys to your energy, posture, and weight.
At the Build It In Masterclass, you’ll learn the science behind your body—and why the old advice isn’t working anymore.   You’ll walk away with real tools to take your power back, starting from the inside out.

1

It’s not your fault and it’s not just age.

FREE

no payment,

no pressure, just your presence

That’s what this Masterclass is about.

No gimmicks. No 30-day challenge.

2

On Saturday, October 18, 2025

I’m opening up my studio for a live, in-person experience designed for women like you. Just 5 hours of truth, movement, and personalized tools that help your body finally make sense again.

3

This is a good fit if:
  • You’re 50+ and feel stuck, sore, or inflamed

  • You’ve tried to “fit in” health, but it keeps slipping

  • You want clarity, strength, and real answers

  • You’re ready to feel seen—and stronger

You don’t need to be perfect. You don’t need to be “in shape.”

Spots are limited to keep this a personalized, supportive experience.
If this speaks to you, I’d love to see your name on the list.
Contact

Build It In Masterclass

    Your 5-Hour Body Reset
5 hands-on sessions designed to realign your hydration, metabolism, strength, and mindset so your body finally makes sense again.
Drinking Water After Weight Training

🕙 10:00am 💧 Hydration Mastery

Why you feel inflamed, tired, and stuck
This session cracks open the real reason most women feel “off”—even after trying to exercise or eat clean. Chronic dehydration slows every system in your body: your joints stiffen, your metabolism drags, your anxiety spikes.
You’ll calculate your personal water needs, identify hidden dehydration symptoms, and learn Paula’s antifreeze analogy that will change how you see your body forever.

💡 Big Promise: You’ll finally understand why water—not willpower—is the missing piece to your energy and weight loss.

Image by Megan Thomas

🕚 11:00am 🔥 Metabolic Education

Why eating less is not the answer after 50
Most women over 50 are undereating and still gaining weight. This hour dismantles the dieting lies and teaches you the only number that matters: your BMR (Basal Metabolic Rate).
You’ll leave knowing how to eat to protect muscle, prevent metabolic damage, and fuel your strength for years to come.

💡 Big Promise: You’ll discover how to stop the weight gain spiral and start burning energy like your body was built to do.

🕛 12:00pm ❤️‍🔥 Heart Rate Mastery

How to burn fat—not just calories
This is the hour that changes your cardio forever. No more guessing, no more red-line sprints that drain your adrenals.
Using Paula’s signature “Sing Soprano” method, you’ll discover your fat-burning heart rate zone—where the real transformation happens. We’ll connect oxygen, muscle conditioning, and breath to your long-term fat-burning strategy.

💡 Big Promise: You’ll stop wasting workouts and start working with your body’s most powerful fat-burning engine.

Image by Katherine Hood
Jogging Girls

🕐 1:00pm 💪 Functional Strength

Why “injury” is often a failed system—not a broken body
If you’ve been dealing with chronic pain, weak knees, low back issues, or “random” tightness, this hour will open your eyes.
Paula will teach the difference between an injury and a disruption, and guide you through hands-on techniques that restore power to your glutes, abs, and back (GAB). This is the strength work no one else is teaching.

💡 Big Promise: You’ll feel what it’s like to move with support, not struggle—and discover that your pain has been trying to teach you something.

Physical Therapy Session

🕑 2:00 PM 🌀 Lifestyle Integration

How to build it in—not fit it in—when life is already full
You’ll close the day by mapping out your personal Lifestyle Framework: the emotional, mental, physical, and environmental stressors that have been running your body on empty.
With the “two frogs” story, you’ll see how burnout builds—and how to reclaim energy through hydration, food, rest, and clarity.

This isn’t about discipline. It’s about design.

💡 Big Promise: You’ll leave knowing how to protect your energy, organize your stress, and finally stop starting over.

Build It In Masterclass
Is This for You? Let’s Find Out Together.

If you’re reading this, chances are—you’ve been trying.
You’ve been doing “the right things.” Eating better. Moving more. Pushing through the pain.
And still… your body isn’t responding the way it used to. You feel stuck, tired, maybe even frustrated.

You’re not alone. And you’re not doing anything wrong.
This Masterclass was created for women 50+ who are ready to understand their body, reset
their

energy, and stop starting over.

Here’s What You’ll Get With Your Masterclass Pass

This isn’t a seminar. It’s not a workout.
It’s a full-body reset—built with your numbers, your patterns, and your potential in mind.

When you walk out of the Build It In Masterclass, you’ll leave with the tools, education, and body awareness to take action that actually sticks.

✅ INCLUDED IN YOUR EXPERIENCE:

💡 5 Live Teaching Sessions with Paula
Straight talk and strategy in real time—on hydration, metabolism, heart rate, strength, and lifestyle design.

💪 Hands-On Movement Demos
Watch. Feel. Learn. You’ll experience GAB activation, IT band decompression, heart rate testing, and posture resets right in the room.

📄 Your Personalized Daily Tracker
A printed worksheet to record your hydration needs, BMR, fat-burning zone, and lifestyle framework—so you leave with your numbers in hand.

🗓 Take-Home Checklist Card
A simple, daily card that reminds you to hydrate, fuel, activate, and reset—so you don’t just learn it, you live it.

🎁 Swag Table with Paula-isms + Tools
Quote cards, printables, exclusive offers, and a few “only at the studio” surprises to support your continued growth.

🤝 Next-Step Options for Ongoing Support
You’ll have the chance to work 1-on-1 with Paula or join a small group program—if the timing and fit are right for you.

Real Women. Real Change. Real Strength.

Image by Tyler Nix

Susan, age 58

“I thought I was eating too much. Turns out I wasn’t drinking enough. Paula changed my body with water, strength, and daily clarity.”

Image by Luke Chesser

Monica, age 61

“For years I was managing pain. Now I understand it. The glute work, the posture resets—it gave me my back and my confidence back.”

Image by Bruno Nascimento

Linda, age 65

“No fads, no shame, no guilt. Just real education, personal numbers, and Paula teaching me how my body works now.”

Image by dylan nolte

Janet, age 54

“This didn’t just reset my metabolism. It reset how I show up for myself daily. Build It In changed everything.”

Build It In Masterclass
5 Steps to Stronger Muscles, a Faster Metabolism, and a Better Life After 50

This masterclass is my invitation to you.
It’s completely free—a hands-on, educational reset day hosted in my studio where you’ll learn:

  • How hydration impacts your metabolism, your mood, and your muscle recovery

  • What your real numbers are—your water goal, heart rate zone, and BMR

  • How to tell the difference between an injury and a disruption

  • Why your pain is a messenger—not a punishment

  • And most importantly… how to stop “fitting in” health and start building it in

Health & Fitness Training
For ANY Level

Image by Derick McKinney

Flexible Training Options

In-studio 1:1, Small Group, or Guided Circuit sessions to fit your busy schedule. Optional home exercise equipment for Build Your Own, Virtual, or Remote Training.

Image by Gabin Vallet

Small Group Sessions

Created for 2 or more people in a combined workout, whether friends, family, or people with similar goals who enjoy working out together.

Image by LOGAN WEAVER | @LGNWVR

Specialty Programs

Sports Coaching for athletes of all ages; Coach To 5K for runners at all levels from beginner to advanced; Nutrition Coaching & Body Work for all activity levels.

Frequently asked questions

Let's Get Moving

Thanks for submitting!

 Subscribe to Our Newsletter

Thanks for submitting!

  • Facebook
  • Instagram

Studio: 116 Newburyport Turnpike, Rowley, MA 01969

© 2022 by Paula Henry Fitness. Proudly created by Paula Henry

bottom of page